The Importance of Building an Email List

There are a lot of avenues that entrepreneurs can utilize to boost their business and one of the most cost effective and efficient channel is through an effective email marketing campaign which is based on the maintenance of an active mailing list. 

A mailing list is very important because in spite of the fact that social media is firing on all cylinders when it comes to digital marketing is still the most effective and provides the best ROI. So in this article, we will be taking you through 4 reasons why it is important to build an effective mailing list. 

Email Marketing is Targeted 

Email marketing is the most direct mode of marketing because as an entrepreneur you are sure that those that you are sending your ad copies to will get your message unlike sponsored ads on TV or on billboards where is no guarantee that your target audience will get to see your ad or even take action on it. When you have a mailing list you have the control over who gets your email by sending out targeted ad copies based on their status, demographics, and other vital data that will enhance your conversion rate. Email marketing makes it easier for you to customize the messages that you send to your customers and without a mailing list, this won’t possible. 

Email Marketing Increases Brand Awareness 

As an entrepreneur, you give your business more leverage and exposure with every email that you send out and when the right targeting plans are put in place, you will be able to get ahead of your competitors when customers are looking for the product or services that you provide. 

Email Marketing is Measurable 

Email marketing is one of the most effective marketing channels that can be measured because with tools like MailChimp you can easily see the bounce rate and other relevant details that your customers or leads on your mailing list are doing when they receive your email. This way you can optimize where necessary instead of basing your decision on and ambiguous stats.  

Through your mailing list and email marketing campaign you will get real data and numbers that can be analyzed and this will help you predict the behaviors of the customers that you are targeting. 

Email Marketing is Cost Effective 

The world of business is cutthroat and unforgiving so it is important that you find the perfect budget that won’t put you out of business. And with a mailing list, you can easily market your product and services almost at no cost at all. According to a survey by Direct Marketing Association, businesses get $40 for every $1 that they spend on email marketing which is more than the ROI on social and displays social marketing. 

The world of entrepreneurship is exciting and challenging at the same time so it is always best to find the most effective way to market or promote your business without running yourself out of business. This is why you need a mailing list to keep you in touch with your customers at all times.